![]() Moment Marketing > Interruption Marketing Becoming a part of people’s newsfeeds organically ensures that your marketing message reaches them when they are most receptive, and willing to listen or interact.Joining the conversation in this manner can make your brand familiar.Embracing the moment and publishing creatives that cleverly riff on whatever is happening in the world at a given moment, certainly gives you an edge as a marketer allowing you to stand out and be memorable. ![]() Here are 3 distinct ways in which moment advertising could be helpful to you. If you are no longer satisfied with rolling out predictable, standardised campaigns and want to move away from generic messaging to reach your target audience, consider using moment marketing to build memorable communication around popular events and topics on trend. Why you ought to consider Moment Marketing? Make use of existing memes or make your own.Create event-led or occasion-specific communication.Keep sales at the centre of your campaigns.Ways to design a Moment Marketing campaign that works.How Marketing Automation tools can help you land your message right?.Moment Marketing > Interruption Marketing. ![]() Why you ought to consider Moment Marketing?.In this article, we will quickly go over why you should consider incorporating moment marketing into your arsenal, give you a few insights into what makes for good moment marketing, share moment marketing examples and draw your attention to brands that are doing it well. In fact, half of YouTube subscribers between the ages of 18 and 34 say they would drop whatever they were doing to watch a new video from their favorite channel. People are always plugged in and just a few taps away from finding and forwarding the latest content, be it a meme, a viral video, a social media post or a tweet. Brands want to insert themselves into the daily conversations of their users and since people talk about trends, making use of these trends automatically removes the brands’ guess-work.Customers are already part of the 24/7 news cycle, thanks to the immediacy and richness of content available today on demand.Now, what exactly makes moment marketing work? This is used by brands to insert themselves in the ongoing conversations bring relevance to how they market. Moment marketing is the ability to take advantage of ongoing events and creating communications & marketing collaterals around such events. ![]() Brands have been prudent in making use of the trends to catch peoples’ attention since long, as you’ll see in the examples below. Marketers are constantly trying to find new ways and means to connect with their customers and have begun to turn to moment based marketing to get their message across with more relevance.
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